Project Description

B2B byline placement can be very powerful – publications that are under the radar of any consumer are front and center for a targeted vertical market. That’s the case with IndustryWeek, a well-respected publication for manufacturing executives. When an HMS client wanted to demonstrate thought leadership to this market, we immediately identified this publication as a top priority.

We worked with the editorial team to discover its parameters for accepting a contributed byline, and crafted an outline describing our topic and focus. Upon approval, we worked with the client to write a piece that demonstrated its smarts in 3D printing. The resulting byline was well received by the publication’s audience, attracting dozens of social media recommendations. It also was the subject of a great email to the client’s database of prospects and customers.