Project Description

An HMS client develops a niche software solution for those who insure construction projects. Reaching this audience effectively requires identifying all possible connections, and we identified the technology e-newsletter for construction executives as a solid fit.

We worked with the client and several customers – who were eager to reach this market, too – to develop a byline about the advances in the industry made possible by automation.

This story ran in the focused edition of Construction Executive, netting the client awareness and pageviews.