An HMS client wanted to extend its reach into the higher ed market, and identified several customers with innovative use cases. We developed in-depth profiles of these showcase customers, and the client created an e-book for download. It used a landing page with a gate to capture leads, but was eager for more exposure. We reached out to a leading publication in the market and pitched a story based on highlights of the profiles.
This story ran in Advanced Materials & Processes, and gained the customer awareness and new leads.