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Thought Leadership Archives | Harris Marketing Services

Thought Leadership

|Thought Leadership

Blog Topics Venn Diagram: Finding the Sweet Spot in Content Creation

2018-09-18T14:48:34-04:00Categories: Blog, Content Development, Owned Media, Thought Leadership|

Show me a company that hasn’t struggled to generate blog topics and I’ll show you a company that doesn’t have a blog. It’s just one of those things that make […]

Where to Invest in Content Marketing for Your Business

2018-01-23T13:05:51-05:00Categories: B2B PR and Content Management, Blog, Communications, Content Development, Content Marketing, Earned Media, eMail Marketing, Owned Media, Thought Leadership|

Is this the year that you’ve resolved to finally get serious about marketing? If you are like 75% of marketers in North America, you’re thinking about investing in content marketing. […]

Today in HMS – Webinar Followup

2017-04-20T07:04:48-04:00Categories: B2B PR and Content Management, Blog, Communications, Content Marketing, Owned Media, Sales Enablement, Thought Leadership|

Webinar followup is the most important part of running a webinar. You’ve taken the time to create a solid presentation, collaborated with partners on content, and reached out to your […]

How to Make an Editorial Calendar for your Business

2018-07-18T19:15:24-04:00Categories: B2B PR and Content Management, Blog, Business Goals Alignment, Communications, Content Development, Content Marketing, Earned Media, eMail Marketing, Owned Media, PR, Sales Enablement, Thought Leadership|

Good intentions are meaningless. Good actions deliver – that’s why we’re big fans of building an editorial calendar to guide B2B marketing efforts for our clients. What is an editorial […]

B2B White Papers are for Smart People

2016-12-11T20:39:00-05:00Categories: Blog, Communications, Content Development, Content Marketing, Earned Media, eMail Marketing, Owned Media, Thought Leadership|

I love smart people. I once got into a conversation with a couple of financial modelers from a major bank at a business cocktail party. I’m way more of a […]

Overcoming a confidence crisis

2016-12-11T20:39:00-05:00Categories: Blog, Business Goals Alignment, Communications, Sales Enablement, Thought Leadership|Tags: , , , |

Whether we want to admit it or not, we all struggle at some point. Personally or professionally we can lose our confidence, and wonder if we’ll ever get it back.

I recently […]

Building Your Content Library – Eight Ideas to Get Started

2016-12-11T20:39:00-05:00Categories: Blog, Content Development, Content Marketing, PR, Thought Leadership|Tags: , , |

The most powerful way to connect with B2B customers is through education – people are eager to learn, and providing the information they need can help drive them right to […]

How to Share Your Story

2016-12-11T20:39:00-05:00Categories: Blog, Communications, Content Development, Content Marketing, PR, Thought Leadership|Tags: , , |

As B2B marketers, we spend a lot of time researching how to share your story. We’re big believers of earned media, which is when a journalist, blogger, or other person […]

Content Promotion Checklist: A B2B PR Strategy

2016-12-11T20:39:02-05:00Categories: Blog, Content Development, Content Marketing, Earned Media, eMail Marketing, PR, Thought Leadership|Tags: , , , , , , , , |

If a tree falls in the woods and there’s no one to hear, does it make a sound? Who cares! When you are marketing a product or service, the point […]