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PR Archives | Harris Marketing Services

PR

|PR

Make the most of each opportunity to communicate with clients

2017-06-12T10:45:07-04:00Categories: Communications, Content Development, eMail Marketing, Owned Media, PR|

How many times each week do you get the chance to communicate with clients? Many of these are basic transactional moments, but for those that merit something more than y/n, […]

First Impressions | Is your company memorable?

2017-03-28T11:30:31-04:00Categories: B2B PR and Content Management, Blog, Communications, Content Development, PR|Tags: , , , , , |

Stop. Close your eyes. Ok, open them again to read the rest of paragraph. Recall the most recent acquaintance you made. Describe your first impression. What senses were engaged? Did […]

How to Make an Editorial Calendar for your Business

2018-07-18T19:15:24-04:00Categories: B2B PR and Content Management, Blog, Business Goals Alignment, Communications, Content Development, Content Marketing, Earned Media, eMail Marketing, Owned Media, PR, Sales Enablement, Thought Leadership|

Good intentions are meaningless. Good actions deliver – that’s why we’re big fans of building an editorial calendar to guide B2B marketing efforts for our clients. What is an editorial […]

Building Your Content Library – Eight Ideas to Get Started

2016-12-11T20:39:00-05:00Categories: Blog, Content Development, Content Marketing, PR, Thought Leadership|Tags: , , |

The most powerful way to connect with B2B customers is through education – people are eager to learn, and providing the information they need can help drive them right to […]

How to Share Your Story

2016-12-11T20:39:00-05:00Categories: Blog, Communications, Content Development, Content Marketing, PR, Thought Leadership|Tags: , , |

As B2B marketers, we spend a lot of time researching how to share your story. We’re big believers of earned media, which is when a journalist, blogger, or other person […]

Earned and Owned Media in Content Marketing – How it Works

2016-12-11T20:39:00-05:00Categories: Content Development, Content Marketing, PR|Tags: , |

B2B marketing is different from the consumer world, in part because it relies on engaging with an audience that wants a lot of information on how best to solve what […]

Pitch Perfect: How to Craft a Pitch to Get Results

2016-12-11T20:39:01-05:00Categories: Blog, Business Goals Alignment, Communications, Content Development, PR, Sales Enablement|Tags: , , , , |

At its core, Harris Media Services helps people communicate. We work with people in all phases of business – entrepreneurs, execs in ongoing businesses, and startups with every kind of […]

Churned Content Will Burn: Keep the Trade Press in Your Toolkit

2016-12-11T20:39:01-05:00Categories: Blog, Content Development, Content Marketing, PR|

I received an email this morning with the subject line “How to Churn Out Content”. Ugh, no. That may have worked in the early days of inbound marketing, but there’s […]

How to Choose a Marketing Services Partner – Values to Work Together By

2018-06-28T15:07:57-04:00Categories: Blog, Business Goals Alignment, Communications, Content Marketing, PR, Sales Enablement, Virtual CMO|Tags: |

After working with a customer on a story about its values, it seemed appropriate to codify them for Harris Media Services. It turns out that this list is a good […]

Marketing Automation Software – How to Make Your Investment Pay Off

2016-12-11T20:39:01-05:00Categories: Blog, Content Marketing, Digital Marketing, PR|Tags: , , , |

B2BNewsNetworkLogoHave you wondered about the ROI of marketing automation software? I have, too, so I reached out to a bunch of […]