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Owned Media Archives | Harris Marketing Services

Owned Media

|Owned Media

Blog Topics Venn Diagram: Finding the Sweet Spot in Content Creation

2018-09-18T14:48:34-04:00Categories: Blog, Content Development, Owned Media, Thought Leadership|

Show me a company that hasn’t struggled to generate blog topics and I’ll show you a company that doesn’t have a blog. It’s just one of those things that make […]

Announcing PlanITPDQ – Editorial Calendar and Content Marketing Planner for SMB

2018-06-06T16:12:16-04:00Categories: B2B PR and Content Management, Blog, Content Development, Content Marketing, Earned Media, editorial calendar, eMail Marketing, Marketing Calendar, Owned Media|

When it comes to marketing methods, I am on Team Content: I believe every company should have an editorial calendar and content marketing planner. Content marketing is not the fastest […]

Where to Invest in Content Marketing for Your Business

2018-01-23T13:05:51-05:00Categories: B2B PR and Content Management, Blog, Communications, Content Development, Content Marketing, Earned Media, eMail Marketing, Owned Media, Thought Leadership|

Is this the year that you’ve resolved to finally get serious about marketing? If you are like 75% of marketers in North America, you’re thinking about investing in content marketing. […]

Make the most of each opportunity to communicate with clients

2017-06-12T10:45:07-04:00Categories: Communications, Content Development, eMail Marketing, Owned Media, PR|

How many times each week do you get the chance to communicate with clients? Many of these are basic transactional moments, but for those that merit something more than y/n, […]

Today in HMS – Webinar Followup

2017-04-20T07:04:48-04:00Categories: B2B PR and Content Management, Blog, Communications, Content Marketing, Owned Media, Sales Enablement, Thought Leadership|

Webinar followup is the most important part of running a webinar. You’ve taken the time to create a solid presentation, collaborated with partners on content, and reached out to your […]

How to Make an Editorial Calendar for your Business

2018-07-18T19:15:24-04:00Categories: B2B PR and Content Management, Blog, Business Goals Alignment, Communications, Content Development, Content Marketing, Earned Media, eMail Marketing, Owned Media, PR, Sales Enablement, Thought Leadership|

Good intentions are meaningless. Good actions deliver – that’s why we’re big fans of building an editorial calendar to guide B2B marketing efforts for our clients. What is an editorial […]

B2B White Papers are for Smart People

2016-12-11T20:39:00-05:00Categories: Blog, Communications, Content Development, Content Marketing, Earned Media, eMail Marketing, Owned Media, Thought Leadership|

I love smart people. I once got into a conversation with a couple of financial modelers from a major bank at a business cocktail party. I’m way more of a […]

How to Get Great Customer Success Stories

2016-12-11T20:39:02-05:00Categories: B2B PR and Content Management, Blog, Content Development, Owned Media, Sales Enablement|Tags: , , , , |

The customer success story is the gold standard of content. When done right, customer success stories engage prospects and build trust. They also are a terrific way to generate earned […]