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Earned Media Archives | Harris Marketing Services

Earned Media

|Earned Media

Announcing PlanITPDQ – Editorial Calendar and Content Marketing Planner for SMB

2018-06-06T16:12:16-04:00Categories: B2B PR and Content Management, Blog, Content Development, Content Marketing, Earned Media, editorial calendar, eMail Marketing, Marketing Calendar, Owned Media|

When it comes to marketing methods, I am on Team Content: I believe every company should have an editorial calendar and content marketing planner. Content marketing is not the fastest […]

Where to Invest in Content Marketing for Your Business

2018-01-23T13:05:51-05:00Categories: B2B PR and Content Management, Blog, Communications, Content Development, Content Marketing, Earned Media, eMail Marketing, Owned Media, Thought Leadership|

Is this the year that you’ve resolved to finally get serious about marketing? If you are like 75% of marketers in North America, you’re thinking about investing in content marketing. […]

What is a Virtual CMO? And why your small business needs one.

2018-06-28T15:07:22-04:00Categories: Blog, Business Goals Alignment, Communications, Content Development, Content Marketing, Earned Media, Team, Virtual CMO|

What do you do? That’s a question I was asked a lot this weekend when I was at a two-day conference with women from throughout the country. When I offered, […]

How to Make an Editorial Calendar for your Business

2018-07-18T19:15:24-04:00Categories: B2B PR and Content Management, Blog, Business Goals Alignment, Communications, Content Development, Content Marketing, Earned Media, eMail Marketing, Owned Media, PR, Sales Enablement, Thought Leadership|

Good intentions are meaningless. Good actions deliver – that’s why we’re big fans of building an editorial calendar to guide B2B marketing efforts for our clients. What is an editorial […]

B2B White Papers are for Smart People

2016-12-11T20:39:00-05:00Categories: Blog, Communications, Content Development, Content Marketing, Earned Media, eMail Marketing, Owned Media, Thought Leadership|

I love smart people. I once got into a conversation with a couple of financial modelers from a major bank at a business cocktail party. I’m way more of a […]

How to Market Complex Products to B2B Audiences: Break it Down

2016-12-11T20:39:01-05:00Categories: Blog, Content Development, Content Marketing, Digital Marketing, Earned Media, PR|Tags: , , , , , , |

Marketing complex products to a B2B audience requires a meaty content promotion strategy. The stakes are high for these purchasers, because complex products and services tend to be more expensive, […]

Content Promotion Checklist: A B2B PR Strategy

2016-12-11T20:39:02-05:00Categories: Blog, Content Development, Content Marketing, Earned Media, eMail Marketing, PR, Thought Leadership|Tags: , , , , , , , , |

If a tree falls in the woods and there’s no one to hear, does it make a sound? Who cares! When you are marketing a product or service, the point […]