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Digital Marketing Archives | Harris Marketing Services

Digital Marketing

|Digital Marketing

Marketing Automation Software – How to Make Your Investment Pay Off

2016-12-11T20:39:01-05:00Categories: Blog, Content Marketing, Digital Marketing, PR|Tags: , , , |

B2BNewsNetworkLogoHave you wondered about the ROI of marketing automation software? I have, too, so I reached out to a bunch of […]

How to Market Complex Products to B2B Audiences: Break it Down

2016-12-11T20:39:01-05:00Categories: Blog, Content Development, Content Marketing, Digital Marketing, Earned Media, PR|Tags: , , , , , , |

Marketing complex products to a B2B audience requires a meaty content promotion strategy. The stakes are high for these purchasers, because complex products and services tend to be more expensive, […]

Traditional Marketing vs. Digital Marketing – A Field Guide to Terminology

2016-12-11T20:39:02-05:00Categories: Blog, Digital Marketing, PR|Tags: , , , , , , |

If you’re an SMB exploring new marketing options, it can be helpful to compare how digital marketing relates to traditional marketing – starting with the terminology. Following is a mini field […]