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Content Marketing Archives | Harris Marketing Services

Content Marketing

|Content Marketing

Announcing PlanITPDQ – Editorial Calendar and Content Marketing Planner for SMB

2018-06-06T16:12:16-04:00Categories: B2B PR and Content Management, Blog, Content Development, Content Marketing, Earned Media, editorial calendar, eMail Marketing, Marketing Calendar, Owned Media|

When it comes to marketing methods, I am on Team Content: I believe every company should have an editorial calendar and content marketing planner. Content marketing is not the fastest […]

Where to Invest in Content Marketing for Your Business

2018-01-23T13:05:51-05:00Categories: B2B PR and Content Management, Blog, Communications, Content Development, Content Marketing, Earned Media, eMail Marketing, Owned Media, Thought Leadership|

Is this the year that you’ve resolved to finally get serious about marketing? If you are like 75% of marketers in North America, you’re thinking about investing in content marketing. […]

What is a Virtual CMO? And why your small business needs one.

2018-06-28T15:07:22-04:00Categories: Blog, Business Goals Alignment, Communications, Content Development, Content Marketing, Earned Media, Team, Virtual CMO|

What do you do? That’s a question I was asked a lot this weekend when I was at a two-day conference with women from throughout the country. When I offered, […]

Today in HMS – Webinar Followup

2017-04-20T07:04:48-04:00Categories: B2B PR and Content Management, Blog, Communications, Content Marketing, Owned Media, Sales Enablement, Thought Leadership|

Webinar followup is the most important part of running a webinar. You’ve taken the time to create a solid presentation, collaborated with partners on content, and reached out to your […]

How to Make an Editorial Calendar for your Business

2018-07-18T19:15:24-04:00Categories: B2B PR and Content Management, Blog, Business Goals Alignment, Communications, Content Development, Content Marketing, Earned Media, eMail Marketing, Owned Media, PR, Sales Enablement, Thought Leadership|

Good intentions are meaningless. Good actions deliver – that’s why we’re big fans of building an editorial calendar to guide B2B marketing efforts for our clients. What is an editorial […]

B2B White Papers are for Smart People

2016-12-11T20:39:00-05:00Categories: Blog, Communications, Content Development, Content Marketing, Earned Media, eMail Marketing, Owned Media, Thought Leadership|

I love smart people. I once got into a conversation with a couple of financial modelers from a major bank at a business cocktail party. I’m way more of a […]

Building Your Content Library – Eight Ideas to Get Started

2016-12-11T20:39:00-05:00Categories: Blog, Content Development, Content Marketing, PR, Thought Leadership|Tags: , , |

The most powerful way to connect with B2B customers is through education – people are eager to learn, and providing the information they need can help drive them right to […]

How to Share Your Story

2016-12-11T20:39:00-05:00Categories: Blog, Communications, Content Development, Content Marketing, PR, Thought Leadership|Tags: , , |

As B2B marketers, we spend a lot of time researching how to share your story. We’re big believers of earned media, which is when a journalist, blogger, or other person […]

Earned and Owned Media in Content Marketing – How it Works

2016-12-11T20:39:00-05:00Categories: Content Development, Content Marketing, PR|Tags: , |

B2B marketing is different from the consumer world, in part because it relies on engaging with an audience that wants a lot of information on how best to solve what […]