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What is a Virtual CMO? And why your small business needs one.

Categories: Blog, Business Goals Alignment, Communications, Content Development, Content Marketing, Earned Media, Team|

What do you do? That’s a question I was asked a lot this weekend when I was at a two-day conference with women from throughout the country. When I offered, […]

Today in HMS – Webinar Followup

Categories: B2B PR and Content Management, Blog, Communications, Content Marketing, Owned Media, Sales Enablement, Thought Leadership|

Webinar followup is the most important part of running a webinar. You’ve taken the time to create a solid presentation, collaborated with partners on content, and reached out to your […]

First Impressions | Is your company memorable?

Categories: B2B PR and Content Management, Blog, Communications, Content Development, PR|Tags: , , , , , |

Stop. Close your eyes. Ok, open them again to read the rest of paragraph. Recall the most recent acquaintance you made. Describe your first impression. What senses were engaged? Did […]

How to Make an Editorial Calendar for your Business

Categories: B2B PR and Content Management, Blog, Business Goals Alignment, Communications, Content Development, Content Marketing, Earned Media, eMail Marketing, Owned Media, PR, Sales Enablement, Thought Leadership|

Good intentions are meaningless. Good actions deliver – that’s why we’re big fans of building an editorial calendar to guide B2B marketing efforts for our clients. What is an editorial […]

B2B White Papers are for Smart People

Categories: Blog, Communications, Content Development, Content Marketing, Earned Media, eMail Marketing, Owned Media, Thought Leadership|

I love smart people. I once got into a conversation with a couple of financial modelers from a major bank at a business cocktail party. I’m way more of a […]

Overcoming a confidence crisis

Categories: Blog, Business Goals Alignment, Communications, Sales Enablement, Thought Leadership|Tags: , , , |

Whether we want to admit it or not, we all struggle at some point. Personally or professionally we can lose our confidence, and wonder if we’ll ever get it back.

I recently […]

Building Your Content Library – Eight Ideas to Get Started

Categories: Blog, Content Development, Content Marketing, PR, Thought Leadership|Tags: , , |

The most powerful way to connect with B2B customers is through education – people are eager to learn, and providing the information they need can help drive them right to […]

How to Share Your Story

Categories: Blog, Communications, Content Development, Content Marketing, PR, Thought Leadership|Tags: , , |

As B2B marketers, we spend a lot of time researching how to share your story. We’re big believers of earned media, which is when a journalist, blogger, or other person […]

Getting ducks in a row lines up new customers

Categories: Blog, Communications, Content Development, Content Marketing|Tags: , , , |

On my first Mother’s Day, nearly 11 years ago, my husband, our nine-month-old daughter, and my 89-year-old Grandma spent the good part of a road trip downstate making a list […]