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B2B PR and Content Management Archives | Harris Marketing Services

B2B PR and Content Management

|B2B PR and Content Management

Announcing PlanITPDQ – Editorial Calendar and Content Marketing Planner for SMB

2018-06-06T16:12:16-04:00Categories: B2B PR and Content Management, Blog, Content Development, Content Marketing, Earned Media, editorial calendar, eMail Marketing, Marketing Calendar, Owned Media|

When it comes to marketing methods, I am on Team Content: I believe every company should have an editorial calendar and content marketing planner. Content marketing is not the fastest […]

Where to Invest in Content Marketing for Your Business

2018-01-23T13:05:51-05:00Categories: B2B PR and Content Management, Blog, Communications, Content Development, Content Marketing, Earned Media, eMail Marketing, Owned Media, Thought Leadership|

Is this the year that you’ve resolved to finally get serious about marketing? If you are like 75% of marketers in North America, you’re thinking about investing in content marketing. […]

Today in HMS – Webinar Followup

2017-04-20T07:04:48-04:00Categories: B2B PR and Content Management, Blog, Communications, Content Marketing, Owned Media, Sales Enablement, Thought Leadership|

Webinar followup is the most important part of running a webinar. You’ve taken the time to create a solid presentation, collaborated with partners on content, and reached out to your […]

First Impressions | Is your company memorable?

2017-03-28T11:30:31-04:00Categories: B2B PR and Content Management, Blog, Communications, Content Development, PR|Tags: , , , , , |

Stop. Close your eyes. Ok, open them again to read the rest of paragraph. Recall the most recent acquaintance you made. Describe your first impression. What senses were engaged? Did […]

How to Make an Editorial Calendar for your Business

2018-07-18T19:15:24-04:00Categories: B2B PR and Content Management, Blog, Business Goals Alignment, Communications, Content Development, Content Marketing, Earned Media, eMail Marketing, Owned Media, PR, Sales Enablement, Thought Leadership|

Good intentions are meaningless. Good actions deliver – that’s why we’re big fans of building an editorial calendar to guide B2B marketing efforts for our clients. What is an editorial […]

How to Get Great Customer Success Stories

2016-12-11T20:39:02-05:00Categories: B2B PR and Content Management, Blog, Content Development, Owned Media, Sales Enablement|Tags: , , , , |

The customer success story is the gold standard of content. When done right, customer success stories engage prospects and build trust. They also are a terrific way to generate earned […]

The Real Reason Why Press Releases Will ALWAYS be Valid

2016-12-11T20:39:03-05:00Categories: B2B PR and Content Management, Blog|Tags: , , , , , , |

The press release is dead. This headline crops up a couple of times a year, and every time I see it I link to read the story. It’s usually less […]

It’s Time to Get Real with Custom Content

2016-12-11T20:39:03-05:00Categories: B2B PR and Content Management, Blog|Tags: , , , |

There are lots of ways to increase attention to your company’s website, and custom content has become the new black of SEO. As I mentioned in a previous post (“

The Value of Earned Media in a Content Marketing World

2016-12-11T20:39:03-05:00Categories: B2B PR and Content Management, Blog|Tags: , , , , , |

With enough time and money, it’s easy to spread the word of your company’s accomplishments and ideas. You can develop customer success stories, white papers, and product information to share. […]