AlisonHMS

|ALISON HARRIS

About ALISON HARRIS

This author has not yet filled in any details.
So far ALISON HARRIS has created 29 blog entries.

Blog Topics Venn Diagram: Finding the Sweet Spot in Content Creation

2018-09-18T14:48:34-04:00Categories: Blog, Content Development, Owned Media, Thought Leadership|

Show me a company that hasn’t struggled to generate blog topics and I’ll show you a company that doesn’t have a blog. It’s just one of those things that make […]

Virtual CMO FAQs – Is a Virtual Chief Marketing Officer Right for Your Business?

2019-01-12T09:15:57-05:00Categories: Business Goals Alignment, Virtual CMO|

Your small business needs marketing. Is a virtual CMO the right option for you? Following are the virtual CMO FAQ  I hear from business owners, founders, and startups. Did I […]

Announcing PlanITPDQ – Editorial Calendar and Content Marketing Planner for SMB

2018-06-06T16:12:16-04:00Categories: B2B PR and Content Management, Blog, Content Development, Content Marketing, Earned Media, editorial calendar, eMail Marketing, Marketing Calendar, Owned Media|

When it comes to marketing methods, I am on Team Content: I believe every company should have an editorial calendar and content marketing planner. Content marketing is not the fastest […]

Where to Invest in Content Marketing for Your Business

2018-01-23T13:05:51-05:00Categories: B2B PR and Content Management, Blog, Communications, Content Development, Content Marketing, Earned Media, eMail Marketing, Owned Media, Thought Leadership|

Is this the year that you’ve resolved to finally get serious about marketing? If you are like 75% of marketers in North America, you’re thinking about investing in content marketing. […]

Make the most of each opportunity to communicate with clients

2017-06-12T10:45:07-04:00Categories: Communications, Content Development, eMail Marketing, Owned Media, PR|

How many times each week do you get the chance to communicate with clients? Many of these are basic transactional moments, but for those that merit something more than y/n, […]

Today in HMS – Webinar Followup

2017-04-20T07:04:48-04:00Categories: B2B PR and Content Management, Blog, Communications, Content Marketing, Owned Media, Sales Enablement, Thought Leadership|

Webinar followup is the most important part of running a webinar. You’ve taken the time to create a solid presentation, collaborated with partners on content, and reached out to your […]

First Impressions | Is your company memorable?

2017-03-28T11:30:31-04:00Categories: B2B PR and Content Management, Blog, Communications, Content Development, PR|Tags: , , , , , |

Stop. Close your eyes. Ok, open them again to read the rest of paragraph. Recall the most recent acquaintance you made. Describe your first impression. What senses were engaged? Did […]

How to Make an Editorial Calendar for your Business

2018-07-18T19:15:24-04:00Categories: B2B PR and Content Management, Blog, Business Goals Alignment, Communications, Content Development, Content Marketing, Earned Media, eMail Marketing, Owned Media, PR, Sales Enablement, Thought Leadership|

Good intentions are meaningless. Good actions deliver – that’s why we’re big fans of building an editorial calendar to guide B2B marketing efforts for our clients. What is an editorial […]

How to Choose a Marketing Services Partner – Values to Work Together By

2018-06-28T15:07:57-04:00Categories: Blog, Business Goals Alignment, Communications, Content Marketing, PR, Sales Enablement, Virtual CMO|Tags: |

After working with a customer on a story about its values, it seemed appropriate to codify them for Harris Media Services. It turns out that this list is a good […]